FoodFace · AI guest recognition for hospitality

Every returning guest feels like a VIP.

FoodFace recognises guests on arrival, surfaces their preferences to your team, and cues a personalised welcome — before they reach the host stand.

In production across hospitality venues · 40% wait-time cut · 85% recognition accuracy

GUEST RECOGNISED
Sarah Mitchell
VIP · Member since 2022
TableWindow seat
DietaryLactose-free
UsualOat flat white
Visits14 this year
Confidence96%
Identified in 0.4 s
  • 40% faster welcome
  • 85% recognition accuracy
  • Under 1 second to match
  • GDPR-compliant · consent-first
The problem

Great hospitality runs on memory. High turnover breaks it.

Staff turnover

A new hire doesn't know your regulars. A regular who feels unknown books somewhere else. High-turnover venues lose the institutional memory that makes guests return.

Manual guest notes

Preference cards in a binder. A column in a spreadsheet. They're never current, never with the right person at the right moment. The floor team improvises and guests notice.

Wait time friction

The host stand is the first impression. A queue that moves slowly, or a team that doesn't know who's arrived, sets the tone for the whole experience — before a single dish leaves the kitchen.

What FoodFace is

The moment a familiar face walks in, your team already knows.

FoodFace is a camera-based guest recognition system for hospitality venues. A standard IP camera at your entrance identifies returning guests in under a second, pulls their profile — preferences, dietary needs, visit history, VIP status — and alerts your team before the guest reaches the host stand.

The result is a welcome that feels personal even on a packed Saturday night, even with a floor team hired last week. Institutional memory becomes infrastructure, not a personality trait.

How it works

Spot. Match. Welcome.

01

Spot

A camera at the entrance sees a familiar face. FoodFace processes the frame in under a second.

No app for guests. No QR code. No opt-in friction. Just recognition.

02

Match

Guest profile surfaces instantly: name, visit history, table preferences, dietary notes, VIP tier.

Confidence score included. Low-confidence matches are flagged, not acted on.

03

Welcome

Host device buzzes. Staff greet by name before the guest reaches the stand. The bar already knows their usual.

Works on any iOS or Android device. No dedicated hardware required on the floor.

In production

Numbers from live deployments.

40%
Reduction in average wait time
Across active venues vs pre-deployment baseline
85%
Guest recognition accuracy
In live production environments, varied lighting
<1s
Time to match on arrival
End-to-end: camera frame to staff notification
0
New logins for guests
Consent-based opt-in during booking or first visit
Features

Everything your team needs — nothing they don't.

Door camera recognition

Standard IP camera at the entrance. No specialist hardware. FoodFace runs on your existing network.

Live guest profile

Name, photo, visit count, preferred table, dietary requirements, allergies, spend history, VIP status — in one card.

Staff notifications

Host tablet, floor team phones, bar screen. Route the alert to whoever needs it, instantly.

Consent-first enrolment

Guests opt in at booking, on first visit, or via a loyalty card. GDPR-compliant. No silent data collection.

Visit history & patterns

Frequency, typical covers, favourite items, last visit. Enough context to make a guest feel genuinely remembered.

Admin dashboard

Guest roster, recognition logs, opt-out requests, and analytics — hours and wait-time trends against baseline.

Who FoodFace is for

Any venue where recognition matters.

Restaurants & brasseries

Regulars who expect to be known. Tables that turn faster.

Hotels & member clubs

VIP arrivals handled right. Returning members greeted before they reach reception.

Events & ticketed venues

Premium-tier attendees identified on entry. No lanyard-hunting.

Retail VIP programmes

High-value shoppers spotted the moment they walk in. Floor team ready.

Common questions

Before the pilot call.

Is this legal? How does GDPR work?
FoodFace is consent-first. Guests opt in at booking, on-arrival via QR, or through a loyalty scheme — never silently. You hold all data; we process it on your behalf as a data processor. Full DPA available.
What camera hardware do I need?
Any standard IP or PoE camera at the entrance point — 1080p minimum. We work with Axis, Hikvision, Dahua and most Onvif-compliant devices. We can recommend hardware if needed.
What happens if the system misidentifies a guest?
Matches below a confidence threshold are flagged rather than acted on. The host sees a 'possible match' rather than a confirmed greeting — so staff stay in control of the moment.
How do guests enrol?
Three routes: during online booking (photo upload), on-site via a loyalty card QR, or at reception on a first visit. Takes under 30 seconds.
Does it integrate with our booking or POS system?
We have existing integrations with OpenTable, ResDiary, and Square POS. Other systems are connectable via API. Book a pilot and we can assess your stack.
How do I run a pilot?
We deploy for a single venue, typically a 4-week pilot. We handle camera setup, enrolment flow and staff onboarding. You see recognition rates and wait-time data before committing to a full rollout.
RECOGNISE · WELCOME · PERSONALISE

Your regulars remember. Now your team will too.

FoodFace pilots run for four weeks — single venue, full deployment, real data. At the end you have recognition rates, wait-time comparisons, and a clear picture of what a full rollout looks like.